Laura Perkes

Yes, they are absolute legacy titles.

They're hero titles.

Most people have heard of them.

But you don't have to start there.

You know, start smaller, start more niche, start with what's comfortable.

And what's more comfortable than having a conversation with another person who's genuinely interested in what you're doing?

So for me, I like to say to clients, start with podcasts.

And even if they've only got 100 listeners, 98 of them could be people who then choose to follow you, who then choose to work with you, who then rave about you to all their friends and clients.

So often I'm like, I think people get so caught up in what can be that they're actually completely ignoring what's right in front of them right now that is super accessible.

I have been saying for years that.

If one person hears what I'm saying and can relate to it and can change one tiny thing about their business or life, I've done my work.

My impact doesn't necessarily have to come back to me in a monetary way.

One thing I see a lot with the online space, especially, and in one of the previous episodes, I did have a conversation with Lisa Johnson and she said, I've had so many people come to me say, you helped my friends with the six-figure launch.

I want to get there.

And she's like, why?

and she said unless you can tell me why I'm not interested because I've made money yes I've made a lot of money but that wasn't the driving force that was almost the kind of

the the bonus of the impact that I wanted to create and again I think so many people and it's it's easy to understand why we're bombarded with messages constantly on every single social media platform on the tv the radio for everything is money money money success at sex success it sounded like I said sex I promise it's all right that's all good as well

Make sure you get lots of it.

But again, it's that you've kind of, you either don't know what your own path looks like or you don't know what you want because you're following what everybody else has and you think you want it.

that's currently what I want does that make sense oh yeah absolutely like when I set up this business back in 2013 I didn't know what my why was my why was because I didn't want to carry on working for people and putting money in their pocket when I knew I could do it on my own exactly building other people's businesses yeah and then it's over time that I've actually thought well my why I