Rethinking Success & Identity with Jodie Haywood
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What does success mean beyond visibility in entrepreneurship?
Hello, hello, hello, and welcome back to What is Public Relations, the podcast. I'm your host, Laura Perks, PR specialist, working with entrepreneurs who are ready to become niche famous so that they are seen, heard, hired and paid as the authority. Today is another guest episode and I cannot wait for you to listen to all the knowledge bombs she has to drop because this woman is phenomenal. She has an incredible way of weaving identity work into growth and leadership from a business perspective. So put your hands together and give a very big warm welcome to Jodie Hayward, your business woman... You're, like I hear her say, your business wing woman. So Jodie, please introduce yourself in a much better way than I just have.
What? That was amazing, Laura. Thank you so much. What an epic introduction. I'm so happy to be here. Thank you so much for inviting me on and for that very kind introduction. Essentially, I am everything that you just said I am, and more, of course. I'm a wingwoman, so I'm the CEO's right-hand man, let's say. Right-hand woman.
Okay.
i'm i blend identity leadership and alignment work with the expansion growth refinement efficiency of the back-end systems that essentially allow ceos the freedom that they need to create and to scale the business that they've worked so hard to create in the chaos oh my god the chaos
I think everyone is going to be able to relate to the chaos.
Yeah, all the hats and all the things and all the bits you have to do to get to a certain point.
How did Jodie Hayward transition from a COO to a purpose-driven entrepreneur?
You think you can take a breath, but actually, no.
And actually, how, because, you know, for the listeners, they might be thinking, oh, my God, how are you blending like identity and alignment with kind of business operations? How did that come about? Talk to me about your journey.
Ooh, that's a can of worms there. So essentially I started in the online business 2016 and I worked pretty much pretty much straight away as this kind of wing woman, fractional COO role where I would stand beside, you know, the CEO and take what they wanted as a vision and be able to whistle it down into the goals, the action steps, everything that needed to be done, the team, you know, I kind of just had this natural ability for it. Um, Which is great because I'd spent the previous 30 years or whatever it was trying to find my natural ability. It's not like I just stepped into it. So then I built a business from that helping CEOs. But I built a business that looked good on paper. It was multi-six figures.
But I was literally dying inside of it. Like, I wasn't leading myself. I didn't have the identity I needed. I was pouring myself into everyone else apart from me because of all my stories, because of all my beliefs that I had, not being good enough. You know, literally used to describe myself as a recovering wallflower. And it came to a point when I was pregnant with my daughter where I was like, I can't do this anymore. This is not who I want to be. But also... this is not what I want to pass on to her. This is not what I want her to see. Just for context, she's my first daughter. I've got two older sons. And when I had my laptop on my pregnant belly whilst I was having contractions, trying to fix the internals of a launch that I was managing, that was kind of the point for me.
I was like this, I'm done with this. So I let go of the business. I made like, it was, it took some months of going backwards and forwards because I'm the main breadwinner in my house. It did, you know, it was going to and did put us in quite a hard financial situation, but I knew it wasn't right for me anymore. And what I found through this pivot was, over the last couple of years is that my intuition my ability to be a mirror my internal knowing my gift if you like is alignment and identity and it's walking the path that you're meant to walk and understanding that everything is happening for us it's all happening for a reason that you can have the life that you want to have when you've let go of all the nonsense stories that were never yours in the first place, I heard this great line once, I think it was Ed Milet.
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Chapters
8 chapters
1
What does success mean beyond visibility in entrepreneurship?
0:17–2:04
2
How did Jodie Hayward transition from a COO to a purpose-driven entrepreneur?
2:04–5:15
3
What challenges arise during the 'messy middle' of entrepreneurship?
5:15–7:50
4
How can comparison hinder your business growth?
7:50–10:07
5
Why is visibility important and how should it be approached?
10:07–13:16
6
What is the significance of authenticity in PR?
13:16–16:05
7
How do personal stories impact business success?
16:05–18:48
8
What steps can you take to align your identity with your business goals?
18:48–36:56
Speakers
2 identifiedMore from What is Public Relations?
How to Become an Iconic Leader and Stand Out Authentically Online with Kayleigh Greenacre
Mastering Launch Strategies with Matt Hall: Building Authentic Visibility and Relationships in Business
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson
Taking Control of the Narrative, with Maddie Alexander Grout
Day 9: Patience, Persistence, and PR Results