Jodie Hayward

What?

That was amazing, Laura.

Thank you so much.

What an epic introduction.

I'm so happy to be here.

Thank you so much for inviting me on and for that very kind introduction.

Essentially, I am everything that you just said I am, and more, of course.

I'm a wingwoman, so I'm the CEO's right-hand man, let's say.

Right-hand woman.

i'm i blend identity leadership and alignment work with the expansion growth refinement efficiency of the back-end systems that essentially allow ceos the freedom that they need to create and to scale the business that they've worked so hard to create in the chaos oh my god the chaos

Yeah, all the hats and all the things and all the bits you have to do to get to a certain point.

You think you can take a breath, but actually, no.

Ooh, that's a can of worms there.

So essentially I started in the online business 2016 and I worked pretty much

pretty much straight away as this kind of wing woman, fractional COO role where I would stand beside, you know, the CEO and take what they wanted as a vision and be able to whistle it down into the goals, the action steps, everything that needed to be done, the team, you know, I kind of just had this natural ability for it.

Um,

Which is great because I'd spent the previous 30 years or whatever it was trying to find my natural ability.

It's not like I just stepped into it.

So then I built a business from that helping CEOs.

But I built a business that looked good on paper.