Laura Perkes

You know, there are so many people out in the world who are doing incredible things, who have got a really strong message, who aren't going there with the press because of all the negatives.

But as you've said, it's how you then turn those negatives into positives.

Yeah, of course.

And actually, a lot of the time, I mean, we see a lot with celebrities, especially like Harry and Meghan or more of the A-listers.

When they start biting back, that is when it's almost like your PR either hasn't swooped in, you haven't listened or you don't have representation.

And the story that comes to mind straight away is when that Coronation Street actress was involved in Cake Gates.

It was a couple of years ago.

And I think she'd contacted like a really small business, a local bakery to kind of create a birthday cake.

And because she was an actress, thought that she was going to get it for free.

Business owner.

I think I don't think she went to the press.

I think she went to TikTok and basically said she's earning all this money and she's expecting me to.

put my livelihood into baking her cake and generously offering it for her.

Then obviously people were then tagging the actress.

The actress then did a video, put it on TikTok, tagged the cake shop.

And it was like, I mean, as an outsider looking in, it's a little bit like, let me get my popcorn.

Yeah.

But again, you've got the long term vision in mind.

Yes.

You know, you don't want your short term kind of like rage replies to impact what could happen.