Laura Perkes

And also that's you showing up as a self leadership, it's self awareness, self acceptance, leadership, and almost saying again to your community and your followers, I fucked up, but you know what, I'm going to put everything that I'm feeling aside and I'm going to show up as human first.

Absolutely.

And that's, that's one of the things that I'm now starting to move into.

Cause you know, I've been in PR for a very long time, studied at university.

I've been in the industry ever since.

It's grown and evolved a lot, but a lot of the beliefs around it haven't changed because the way a lot of people operate hasn't changed.

So it's very much like get featured in the press and clients will come.

And I'm like, no, it doesn't work like that.

You've got to turn that into an asset that continues to open doors for you.

Exactly.

This is where the disability engine comes in.

This is where take that and do the green screen on TikTok.

But then your credibility speaks for you.

You don't have to talk about it.

True.

It's been shown to people.

No.

exciting so i'm gonna drop a question with you okay before we leave um i haven't prepared you for so i've got no idea what's going to come out what do you think is the reason why so many entrepreneurs shy away from press and publicity

No, never happened.

Yeah, of course.