Laura Perkes

Which is such an iconic move.

But how did that come about?

Because there will be so many people listening like, oh, my God, who does she think she is?

But also, that could never be me.

Nobody's interested in me.

Talk to us about the whole how the documentary came about.

Wow.

And from a behind the scenes perspective, because it's not every day that people have their life filmed for a documentary.

How did that come about?

Did you have to get it commissioned?

Did you have to pitch to producers?

Talk to us about the behind the scenes.

easy accessible for anyone so we were like youtube it's got to start on youtube to get that message out there first and then the distributor can start to add on and build up yeah of course and i i love that you've just kind of had this you had to start decision i'm gonna make a documentary yeah and and that and that was it it was it was there was no second guessing there was no overthinking well there may have been some second guessing and overthinking but

there was a little bit but you were almost you know you'd maintained relationships that you'd built from you know being a photographer and videographer and and it's a really important thing that i want listeners to hear is how important it is to build relationships in the first place and you know i recently recorded with with matt hall and we were talking about events and how important they are but not just to be seen in the room

but to have really in-depth conversations because you never know where a conversation is going to lead.

And it doesn't necessarily have to be sales.

And I think so many entrepreneurs are building a business focused on sell, sell, sell, sell.

And it's always like, but selling comes after you've built a relationship, after people trust you.

And we see all so much online about this trust recession and we can't ignore it.

It is what it is.