Laura Perkes

You know, a hundred percent.

And this is why I love podcasts.

Like I've been a champion of podcasts for years for myself and my clients and

And I often say to people, don't think of PR as Forbes, the Daily Mail this morning.

Yes, they are absolute legacy titles.

They're hero titles.

Most people have heard of them.

But you don't have to start there.

You know, start smaller, start more niche, start with what's comfortable.

And what's more comfortable than having a conversation with another person who's genuinely interested in what you're doing?

So for me, I like to say to clients, start with podcasts.

And even if they've only got 100 listeners, 98 of them could be people who then choose to follow you, who then choose to work with you, who then rave about you to all their friends and clients.

So often I'm like, I think people get so caught up in what can be that they're actually completely ignoring what's right in front of them right now that is super accessible.

I have been saying for years that.

If one person hears what I'm saying and can relate to it and can change one tiny thing about their business or life, I've done my work.

My impact doesn't necessarily have to come back to me in a monetary way.

One thing I see a lot with the online space, especially, and in one of the previous episodes, I did have a conversation with Lisa Johnson and she said, I've had so many people come to me say, you helped my friends with the six-figure launch.

I want to get there.

And she's like, why?

and she said unless you can tell me why I'm not interested because I've made money yes I've made a lot of money but that wasn't the driving force that was almost the kind of