Laura Perkes

And, you know, I've been on this journey.

I've always lived with my expertise.

Yeah.

Because, you know, it is part of my identity.

I've done it half of my life.

It's ingrained in me.

But actually, since I've been revealing...

who I am, the difference in the conversations I'm having, the caliber of clients that I'm attracting, the types of proposals that I'm writing.

And it's, do you know what?

It's so exciting and joyful because I'm being playful with it.

I'm not taking it too seriously because I don't take things too seriously.

You know, I'm quite fun and excitable and high energy, but that doesn't mean that I'm kind of like boom, boom, boom, boom, boom every minute of the day.

I'm not a Duracell bunny.

And it was trusting that I can show up as that side of me, that I don't have to reveal everything, but the parts that I do reveal resonate.

And that's where the relationships build.

And, you know, these people may never work with me, but they're my super fans behind the scenes.

They're talking to other people about me.

And I think it's so easy to forget as entrepreneurs that it's not necessarily what you know, it's who knows you and what they know you for.

And it's, it's owning that as well, isn't it?

And, you know, last year, when I first started working with Tanya King-Muhammad, and she was almost like,