Laura Roeder

Even in that situation, let's say you have like a really active Discord that all your customers are on. They're not spending their time on your pricing page, usually, because they're already customers. But sometimes you get, it can happen, right? Where you get the one person and they're like, hey, everybody, did you know that this company now is like, we paid 50 and it's just 40.

Even in that situation, let's say you have like a really active Discord that all your customers are on. They're not spending their time on your pricing page, usually, because they're already customers. But sometimes you get, it can happen, right? Where you get the one person and they're like, hey, everybody, did you know that this company now is like, we paid 50 and it's just 40.

But if you have that type of community, you're usually very tightly involved with it as the founder. And just be transparent. It's like, yeah, we're running a business. This is a test that we're doing. If it rolls out, we'll see if we might change pricing for existing customers as well. don't announce it in advance.

But if you have that type of community, you're usually very tightly involved with it as the founder. And just be transparent. It's like, yeah, we're running a business. This is a test that we're doing. If it rolls out, we'll see if we might change pricing for existing customers as well. don't announce it in advance.

Don't go into your community and be like, hey, everybody, we're going to test out a lower price. But it's very, very rare that you will get any kind of backlash from existing customers. And if it's one-on-one, we'll just offer it. So if we're running some sort of promotion...

Don't go into your community and be like, hey, everybody, we're going to test out a lower price. But it's very, very rare that you will get any kind of backlash from existing customers. And if it's one-on-one, we'll just offer it. So if we're running some sort of promotion...

And one of our existing customers sees it, we'll either offer them that promotion, you know, just in an email or we'll be like, oh, we can give you this, you know, that was just for new customers, but we'll give you this other discount instead, something like that. You can just handle it on a case by case, one on one basis.

And one of our existing customers sees it, we'll either offer them that promotion, you know, just in an email or we'll be like, oh, we can give you this, you know, that was just for new customers, but we'll give you this other discount instead, something like that. You can just handle it on a case by case, one on one basis.

Yeah, I think, you know, he was asking about testing different pricing models. And it brings up one of just the hard things about being a bootstrap business is you just you don't have enough volume to test something like pricing model. Like your pricing model usually means a completely different product.

Yeah, I think, you know, he was asking about testing different pricing models. And it brings up one of just the hard things about being a bootstrap business is you just you don't have enough volume to test something like pricing model. Like your pricing model usually means a completely different product.

back end, right, testing some, you know, usage versus flat rate plans, there's a huge amount of technical work involved. And for you to be able to like maintain both those versions, and then actually test them against each other, you're just not going to have to, you're not going to have enough volume to do that. And you don't have enough volume to test a lot of things. I

back end, right, testing some, you know, usage versus flat rate plans, there's a huge amount of technical work involved. And for you to be able to like maintain both those versions, and then actually test them against each other, you're just not going to have to, you're not going to have enough volume to do that. And you don't have enough volume to test a lot of things. I

So I think it is really important that you don't approach this like thinking, oh, I have no idea what's going to work. So we'll just test different things and we'll see. You really have to go in with a strong hypothesis of like, this makes sense. This is what the industry is telling me. This is what customers are telling me.

So I think it is really important that you don't approach this like thinking, oh, I have no idea what's going to work. So we'll just test different things and we'll see. You really have to go in with a strong hypothesis of like, this makes sense. This is what the industry is telling me. This is what customers are telling me.

If you have strong evidence that something else makes more sense, sometimes we make the wrong choice, right? Like sometimes we start one way and it becomes apparent like, oh, we really should be a usage based company. then sometimes it makes sense to make that hard switch. But like Rob's saying, it really can't be a test.

If you have strong evidence that something else makes more sense, sometimes we make the wrong choice, right? Like sometimes we start one way and it becomes apparent like, oh, we really should be a usage based company. then sometimes it makes sense to make that hard switch. But like Rob's saying, it really can't be a test.

It needs to be more a pivot to that direction and then throw it all back if you absolutely have to.

It needs to be more a pivot to that direction and then throw it all back if you absolutely have to.

Yeah, so if you're not in TinySeed, just chat with AI.

Yeah, so if you're not in TinySeed, just chat with AI.