Laura Roeder

I have an answer. The content you should be doing first is definitely the content that's closest to your content. sale. So you know what they call bottom of the funnel content, like the first thing you want to do with your content is have content for people who are actively looking to buy your thing, right?

I have an answer. The content you should be doing first is definitely the content that's closest to your content. sale. So you know what they call bottom of the funnel content, like the first thing you want to do with your content is have content for people who are actively looking to buy your thing, right?

When people are typing in, I need a podcast hosting tool, you want content letting people know that you are a podcast hosting tool, what you do all the things. So this sounds kind of

When people are typing in, I need a podcast hosting tool, you want content letting people know that you are a podcast hosting tool, what you do all the things. So this sounds kind of

basic but that is actually like I think the best place to start with your content making sure that you're covering because of course you know you said the word content I don't really know if you mean like are these videos are these blog posts like are these LinkedIn updates but whatever it is you have to make sure it's really clear that people know like which problems that your tool.

basic but that is actually like I think the best place to start with your content making sure that you're covering because of course you know you said the word content I don't really know if you mean like are these videos are these blog posts like are these LinkedIn updates but whatever it is you have to make sure it's really clear that people know like which problems that your tool.

So I mean, this could be support docs, right? It's like you need stuff on the internet that answers people's questions and tells them what your tool does. How do you know if it's working? Whoa, that's a much... A much harder question. How do you know if it's working?

So I mean, this could be support docs, right? It's like you need stuff on the internet that answers people's questions and tells them what your tool does. How do you know if it's working? Whoa, that's a much... A much harder question. How do you know if it's working?

I think something that's really tricky about looking at content in broad strokes is we kind of like to do things like look at which content converts. This is something that we will look at on my team. We're like, oh, which blog posts lead to a free trial signup or an opt-in signup?

I think something that's really tricky about looking at content in broad strokes is we kind of like to do things like look at which content converts. This is something that we will look at on my team. We're like, oh, which blog posts lead to a free trial signup or an opt-in signup?

And I think it's a little bit of a BS-y kind of metric because it's like, well, is it really that blog post that caused them to convert? Or is that the blog posts they happen to be reading right before they convert it? So I would actually advise that you not get too deep in the weeds of trying to pinpoint like, oh, this specific piece of content caused this action.

And I think it's a little bit of a BS-y kind of metric because it's like, well, is it really that blog post that caused them to convert? Or is that the blog posts they happen to be reading right before they convert it? So I would actually advise that you not get too deep in the weeds of trying to pinpoint like, oh, this specific piece of content caused this action.

But it might be more if you are talking about like, video, LinkedIn blog, yeah, of course, you're looking at like, are those driving traffic for us, how are those performing, but to look at it in a more sort of broad strokes, holistic type of way.

But it might be more if you are talking about like, video, LinkedIn blog, yeah, of course, you're looking at like, are those driving traffic for us, how are those performing, but to look at it in a more sort of broad strokes, holistic type of way.

Oh yeah.

Oh yeah.

But our people are on Pinterest. We drive traffic from Pinterest. Exactly.

But our people are on Pinterest. We drive traffic from Pinterest. Exactly.

And I would say, like, keep it obvious. I think people often overthink this and over engineer this. Like our customers are on Instagram is the main place because Instagram has a massive user base, you know? Don't try to get cute and clever with these little niche... I mean, sometimes there's a niche community that's super relevant to you, right?

And I would say, like, keep it obvious. I think people often overthink this and over engineer this. Like our customers are on Instagram is the main place because Instagram has a massive user base, you know? Don't try to get cute and clever with these little niche... I mean, sometimes there's a niche community that's super relevant to you, right?