Laura Roeder

If you're only for Ruby on Rails developers, yes, be in those forums and lists and whatever. But don't market on Blue Sky. It just launched. You know, like hang out there for fun if you want to. Like market on LinkedIn, on Instagram, on Reddit if that's where people are. YouTube, lots of people on YouTube. Like just don't overthink it.

If you're only for Ruby on Rails developers, yes, be in those forums and lists and whatever. But don't market on Blue Sky. It just launched. You know, like hang out there for fun if you want to. Like market on LinkedIn, on Instagram, on Reddit if that's where people are. YouTube, lots of people on YouTube. Like just don't overthink it.

Go for the most obvious ones where your customers obviously are.

Go for the most obvious ones where your customers obviously are.

Yeah, this one is interesting because he uses the word pipeline. So this makes me think it's a sales situation, right?

Yeah, this one is interesting because he uses the word pipeline. So this makes me think it's a sales situation, right?

Yeah. So, I mean, the obvious one is just LinkedIn. I mean, that's where the vast majority of people are doing it. I know LinkedIn newsletters are the big thing right now that are apparently getting a lot of eyeballs and a lot of awareness. So, you know, we talked about being on the biggest platforms, right? Like... LinkedIn, Instagram, YouTube, depending on where your people are.

Yeah. So, I mean, the obvious one is just LinkedIn. I mean, that's where the vast majority of people are doing it. I know LinkedIn newsletters are the big thing right now that are apparently getting a lot of eyeballs and a lot of awareness. So, you know, we talked about being on the biggest platforms, right? Like... LinkedIn, Instagram, YouTube, depending on where your people are.

And then I think if you're kind of breaking down those platforms, you want to do what the platform wants you to do. And so usually they will have these new things that they'll give a lot of visibility to, like newsletters are a new product from LinkedIn. So they are giving a lot of visibility to newsletters.

And then I think if you're kind of breaking down those platforms, you want to do what the platform wants you to do. And so usually they will have these new things that they'll give a lot of visibility to, like newsletters are a new product from LinkedIn. So they are giving a lot of visibility to newsletters.

The reason so many people are succeeding on LinkedIn right now in general is because LinkedIn is trying to get more like active users, you know, hanging out on LinkedIn. So they're actually showing people what you post in the feed. Like 15 years ago, you could post things on a Facebook page and that would show in people's feed because they were promoting that. But that time is long gone.

The reason so many people are succeeding on LinkedIn right now in general is because LinkedIn is trying to get more like active users, you know, hanging out on LinkedIn. So they're actually showing people what you post in the feed. Like 15 years ago, you could post things on a Facebook page and that would show in people's feed because they were promoting that. But that time is long gone.

It's kind of a tricky balance. It's like you want to be on kind of like the mainstream trends. You don't want to be on something before no one else is there yet. But if it's a big platform, it is good to be on whatever that platform is pushing, which is why like on Instagram and TikTok, people are often jumping around between stories and reels and like whatever the latest thing is.

It's kind of a tricky balance. It's like you want to be on kind of like the mainstream trends. You don't want to be on something before no one else is there yet. But if it's a big platform, it is good to be on whatever that platform is pushing, which is why like on Instagram and TikTok, people are often jumping around between stories and reels and like whatever the latest thing is.

But it actually kind of does make sense to be on whatever the latest thing is because you want to be buddies with Instagram. Don't go against Instagram. Do whatever Instagram wants you to do.

But it actually kind of does make sense to be on whatever the latest thing is because you want to be buddies with Instagram. Don't go against Instagram. Do whatever Instagram wants you to do.

The other thing that comes to mind is the book Ultimate Sales Machine by Chet Holmes. I think it's called the Dream 500.

The other thing that comes to mind is the book Ultimate Sales Machine by Chet Holmes. I think it's called the Dream 500.

And he's just like, what would be your best 100 customers? Write them down and call them. And it's like... Oh, yeah, that's that is the most and it's like you're saying it's very I do see a lot of founders that should be doing one on one sales trying to do more like broader marketing stuff because it's more comfortable for a lot of people.

And he's just like, what would be your best 100 customers? Write them down and call them. And it's like... Oh, yeah, that's that is the most and it's like you're saying it's very I do see a lot of founders that should be doing one on one sales trying to do more like broader marketing stuff because it's more comfortable for a lot of people.