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Laura Roeder

👤 Person
112 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Like they would rather be a guest on a podcast and they would like go walk the floor of a sales convention and talk to a bunch of people. But like. the podcast is not going to get them customers and the convention is so the beautiful thing about the dream 100 is it just like cuts straight to the point it's like who are your best customers have you called those people

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Like they would rather be a guest on a podcast and they would like go walk the floor of a sales convention and talk to a bunch of people. But like. the podcast is not going to get them customers and the convention is so the beautiful thing about the dream 100 is it just like cuts straight to the point it's like who are your best customers have you called those people

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Well, you know what? I recently learned, this is kind of a new thing, is that on meta, if people listening haven't used meta ads lately, you don't choose any targets anymore. You just do the way that all the biggest spenders on meta do it now is just to use Advantage, what they call Advantage Plus, which is just like meta do your thing.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Well, you know what? I recently learned, this is kind of a new thing, is that on meta, if people listening haven't used meta ads lately, you don't choose any targets anymore. You just do the way that all the biggest spenders on meta do it now is just to use Advantage, what they call Advantage Plus, which is just like meta do your thing.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

And what I recently learned is they also do retargeting automatically. So you actually, I mean, you still can if you want to, but you no longer need to set up retargeting campaigns because obviously you have your website pixeled and obviously those are smart people to show your ads to. So Meta just does it for you now. So we do. Yeah.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

And what I recently learned is they also do retargeting automatically. So you actually, I mean, you still can if you want to, but you no longer need to set up retargeting campaigns because obviously you have your website pixeled and obviously those are smart people to show your ads to. So Meta just does it for you now. So we do. Yeah.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

I'm making Blue Sky happen. I want everybody to join me. Come join me, indie SaaS people. We are hanging out on Blue Sky now.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

I'm making Blue Sky happen. I want everybody to join me. Come join me, indie SaaS people. We are hanging out on Blue Sky now.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Is this every debate? Tracy's positive, Einar's grumpy. Every debate.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Is this every debate? Tracy's positive, Einar's grumpy. Every debate.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Thank you.

Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Thank you.

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