Laura Williamson

We've covered this extensively because, again, from a sort of British perspective, if you like, of being able to get a £5 ticket to get a bus or a train to a stadium, etc.

The idea of being charged, I think it's $80 to get from Boston to Foxborough.

Actually, Scotland have a game there.

Or it's now down, in inverted commas, from $150 to $98 to get from Penn Station to MetLife.

And you have to pre-book as well.

That's, again, another cost that people are just not prepared to pay.

And I think when you package all of that together, visas, tickets, hotel prices...

Sort of the image of America geopolitically and globally, the cost of actually getting to the games.

Then we haven't even talked about water.

We've had the Watergate scandal this week.

I think it is off-putting for a lot of people.

You can.

Not to the stadiums in Mexico, but you can into the US and Canada.

Up to, I think, 20 ounces, sort of soft plastic bottles, which I think has been a relief for lots of people because another thing we haven't mentioned is the heat.

The games, especially in the latter stages, the final kicks off at 3 p.m.

local time, which it will either storm or it will be burning hot.

So absolutely fans need to have water, as do the players, of course.

That's it.

That's it.

And I think some of the reporting around that change in the rules was confusing as well because it was like, oh, you know, they've waived all the bonds.