Lauren Sherman

This week on Project Swagger, the incredible Shonda Rhimes.

We talk about motherhood, confidence, knowing your worth, and adding tax.

Lauren Sherman, I am the fashion correspondent at Puck.

Millennials are specific because they're very hard workers and they are okay with selling out.

And they're okay with commercialism.

So I think what a lot of big millennial brands represent is like aspiration.

And I'd say a lot of the brands that came up in the 2010s that were direct to consumer and digital first were sort of like, we're going to make it better.

We're going to make it more efficiently.

We're going to make it look cooler.

We're

And because we know better than our elders about how to run a business and how to make something really work.

Everlane.

Albert.

Rent the Runway.

Warby Parker.

Glossier.

Very few lived up to that promise.

So when Everlane launched, it was all about, and this was a very trendy idea of about cutting out the middleman.

So it was all about transparency.

The idea of we are online all the time.