Lauren Wood

Brad, so wonderful to have you.

So how is customer experience a competitive differentiator for you?

So how is customer experience a competitive differentiator for you?

So how is customer experience a competitive differentiator for you?

And I've heard you say that human connection is essential today. Can you elaborate on that a little bit and how you're incorporating the concept of human connection into the work you're doing at Mazda?

And I've heard you say that human connection is essential today. Can you elaborate on that a little bit and how you're incorporating the concept of human connection into the work you're doing at Mazda?

And I've heard you say that human connection is essential today. Can you elaborate on that a little bit and how you're incorporating the concept of human connection into the work you're doing at Mazda?

Mm-hmm. And how do we bring that into business? Because I agree with everything that you're saying. And then when we talk about how do we tie that to the businesses that we are running and really incorporate it into it, tell me a little bit about how you're doing that at Mazda and just in the work you're doing as a CMO.

Mm-hmm. And how do we bring that into business? Because I agree with everything that you're saying. And then when we talk about how do we tie that to the businesses that we are running and really incorporate it into it, tell me a little bit about how you're doing that at Mazda and just in the work you're doing as a CMO.

Mm-hmm. And how do we bring that into business? Because I agree with everything that you're saying. And then when we talk about how do we tie that to the businesses that we are running and really incorporate it into it, tell me a little bit about how you're doing that at Mazda and just in the work you're doing as a CMO.

I think it's such an important thing for businesses to think about. We are humans serving other humans. And at the end of the day, if we can connect to that innate human need, that is where we create authentically providing value. And we all as consumers want to receive actual value and not just be sold something.

I think it's such an important thing for businesses to think about. We are humans serving other humans. And at the end of the day, if we can connect to that innate human need, that is where we create authentically providing value. And we all as consumers want to receive actual value and not just be sold something.

I think it's such an important thing for businesses to think about. We are humans serving other humans. And at the end of the day, if we can connect to that innate human need, that is where we create authentically providing value. And we all as consumers want to receive actual value and not just be sold something.

And I think that Mazda does such an amazing job of really hitting on that human note. And as you're saying this, I'm like thinking about the ads that I've seen from Mazda that always just feel so uplifting. Can you tell me a little bit about your process of really approaching marketing from that human driven lens?

And I think that Mazda does such an amazing job of really hitting on that human note. And as you're saying this, I'm like thinking about the ads that I've seen from Mazda that always just feel so uplifting. Can you tell me a little bit about your process of really approaching marketing from that human driven lens?

And I think that Mazda does such an amazing job of really hitting on that human note. And as you're saying this, I'm like thinking about the ads that I've seen from Mazda that always just feel so uplifting. Can you tell me a little bit about your process of really approaching marketing from that human driven lens?

And so it's bringing that into thinking about the customer. How do we deliver on those values of the customer, those current needs that they have in this day and age and, and really be there with them in that, in the marketing that you're providing and the initiatives that you're putting out there.

And so it's bringing that into thinking about the customer. How do we deliver on those values of the customer, those current needs that they have in this day and age and, and really be there with them in that, in the marketing that you're providing and the initiatives that you're putting out there.

And so it's bringing that into thinking about the customer. How do we deliver on those values of the customer, those current needs that they have in this day and age and, and really be there with them in that, in the marketing that you're providing and the initiatives that you're putting out there.

Yeah.