Lauren Wood

When it comes to how you're integrating AI into business, into marketing and business operations, what's some of the resistance that you're experiencing from some of your clients? Where are people feeling maybe uneasy or where do they have questions about AI that you're really having to overcome with them?

Yeah. I mean, it's a step change. Yes, we've been going through technological transformations consistently over the past few decades. I mean, consistently throughout our time, but it's been picking up speed. And AI is a... Different beast in many ways. And like you said, there's many opportunities as well as many risks.

Yeah. I mean, it's a step change. Yes, we've been going through technological transformations consistently over the past few decades. I mean, consistently throughout our time, but it's been picking up speed. And AI is a... Different beast in many ways. And like you said, there's many opportunities as well as many risks.

Yeah. I mean, it's a step change. Yes, we've been going through technological transformations consistently over the past few decades. I mean, consistently throughout our time, but it's been picking up speed. And AI is a... Different beast in many ways. And like you said, there's many opportunities as well as many risks.

I'm curious to understand some of those risks that you commonly see as you are driving these digital transformations. And then I have some follow up questions after that.

I'm curious to understand some of those risks that you commonly see as you are driving these digital transformations. And then I have some follow up questions after that.

I'm curious to understand some of those risks that you commonly see as you are driving these digital transformations. And then I have some follow up questions after that.

I mean, when we talk about customer experience and putting AI technology in front of customers, it is so vital that companies take those actions to mitigate those risks. Because I know I, as a consumer, have seen those hallucinations. I've experienced AI not working the way that it was supposed to. So how can companies mitigate that hallucination risk?

I mean, when we talk about customer experience and putting AI technology in front of customers, it is so vital that companies take those actions to mitigate those risks. Because I know I, as a consumer, have seen those hallucinations. I've experienced AI not working the way that it was supposed to. So how can companies mitigate that hallucination risk?

I mean, when we talk about customer experience and putting AI technology in front of customers, it is so vital that companies take those actions to mitigate those risks. Because I know I, as a consumer, have seen those hallucinations. I've experienced AI not working the way that it was supposed to. So how can companies mitigate that hallucination risk?

Yeah. I keep hearing people say garbage in, garbage out. We have to make sure that what we are putting into our AI technology is clean. It's ready to go. We're essentially like... I don't know, like if you're recycling information, you've like gone through and sorted through it. So now it can be produced into something else.

Yeah. I keep hearing people say garbage in, garbage out. We have to make sure that what we are putting into our AI technology is clean. It's ready to go. We're essentially like... I don't know, like if you're recycling information, you've like gone through and sorted through it. So now it can be produced into something else.

Yeah. I keep hearing people say garbage in, garbage out. We have to make sure that what we are putting into our AI technology is clean. It's ready to go. We're essentially like... I don't know, like if you're recycling information, you've like gone through and sorted through it. So now it can be produced into something else.

And then when it comes to that graph that you're talking about, it's really creating rules and guidelines. Like I also really like the analogy, you know, as we talk about agents in the realm of AI and how we have thousands of agents, which we can almost consider to be, you know, assistants of ours. We would create, for an assistant, here's your job description.

And then when it comes to that graph that you're talking about, it's really creating rules and guidelines. Like I also really like the analogy, you know, as we talk about agents in the realm of AI and how we have thousands of agents, which we can almost consider to be, you know, assistants of ours. We would create, for an assistant, here's your job description.

And then when it comes to that graph that you're talking about, it's really creating rules and guidelines. Like I also really like the analogy, you know, as we talk about agents in the realm of AI and how we have thousands of agents, which we can almost consider to be, you know, assistants of ours. We would create, for an assistant, here's your job description.

Here's, you know, in an ideal world, and as I work with teams as a leadership coach, I tend to advise people to make sure that people know what their job is. Here's what you have control over. Here's where you can make decisions. Here's where you cannot make decisions, where you need to get approval. And So it's abundantly clear to both. We can do this for humans and we should do this for humans.

Here's, you know, in an ideal world, and as I work with teams as a leadership coach, I tend to advise people to make sure that people know what their job is. Here's what you have control over. Here's where you can make decisions. Here's where you cannot make decisions, where you need to get approval. And So it's abundantly clear to both. We can do this for humans and we should do this for humans.

Here's, you know, in an ideal world, and as I work with teams as a leadership coach, I tend to advise people to make sure that people know what their job is. Here's what you have control over. Here's where you can make decisions. Here's where you cannot make decisions, where you need to get approval. And So it's abundantly clear to both. We can do this for humans and we should do this for humans.

And we should definitely do it for AI in telling the AI where it has a domain to roam and where it needs to stop.