Lauren Wood

Does anyone understand this?

Totally. Well, Well, I think what you're highlighting is something that I really beat a drum on is that customer experience leaders need to focus on being more influential and being more influential means drawing people in. Like you want the rest of the team to be interested in what the customers are saying, not just, oh, we're getting this complaint, fix it. We're getting this complaint, fix it.

Totally. Well, Well, I think what you're highlighting is something that I really beat a drum on is that customer experience leaders need to focus on being more influential and being more influential means drawing people in. Like you want the rest of the team to be interested in what the customers are saying, not just, oh, we're getting this complaint, fix it. We're getting this complaint, fix it.

Totally. Well, Well, I think what you're highlighting is something that I really beat a drum on is that customer experience leaders need to focus on being more influential and being more influential means drawing people in. Like you want the rest of the team to be interested in what the customers are saying, not just, oh, we're getting this complaint, fix it. We're getting this complaint, fix it.

We're getting this complaint, fix it. That's not inspiring. No one wants to act on that. And like you're saying, if you go and speak to a musician and they tell you that feedback, then you're like, I'm inspired to make a change where, you know, we got 50 tickets that asked for this feature, do it. Like it's not inspiring.

We're getting this complaint, fix it. That's not inspiring. No one wants to act on that. And like you're saying, if you go and speak to a musician and they tell you that feedback, then you're like, I'm inspired to make a change where, you know, we got 50 tickets that asked for this feature, do it. Like it's not inspiring.

We're getting this complaint, fix it. That's not inspiring. No one wants to act on that. And like you're saying, if you go and speak to a musician and they tell you that feedback, then you're like, I'm inspired to make a change where, you know, we got 50 tickets that asked for this feature, do it. Like it's not inspiring.

And I think that CX leaders are in a difficult position because they are at the intersection of these two parties, but they're also in such a powerful position because they're at the intersection of these two parties, the company itself.

And I think that CX leaders are in a difficult position because they are at the intersection of these two parties, but they're also in such a powerful position because they're at the intersection of these two parties, the company itself.

And I think that CX leaders are in a difficult position because they are at the intersection of these two parties, but they're also in such a powerful position because they're at the intersection of these two parties, the company itself.

and their team and the customer and through effective communication we can really inspire change within our organizations and so i think it's something i know for myself that was a kpi at one point i set for myself i'm like i need to be more influential this quarter that is my focus i'm making friends with everybody i am positioning every message that i send as what's in it for them what's in it for the sales team what's in it for marketing what's in it for product to help me fix this issue and

and their team and the customer and through effective communication we can really inspire change within our organizations and so i think it's something i know for myself that was a kpi at one point i set for myself i'm like i need to be more influential this quarter that is my focus i'm making friends with everybody i am positioning every message that i send as what's in it for them what's in it for the sales team what's in it for marketing what's in it for product to help me fix this issue and

and their team and the customer and through effective communication we can really inspire change within our organizations and so i think it's something i know for myself that was a kpi at one point i set for myself i'm like i need to be more influential this quarter that is my focus i'm making friends with everybody i am positioning every message that i send as what's in it for them what's in it for the sales team what's in it for marketing what's in it for product to help me fix this issue and

Little changes went a really, really long way for me getting some projects that I had been complaining about for years to get the green light finally, just by changing how I approached it.

Little changes went a really, really long way for me getting some projects that I had been complaining about for years to get the green light finally, just by changing how I approached it.

Little changes went a really, really long way for me getting some projects that I had been complaining about for years to get the green light finally, just by changing how I approached it.

So I want to shift gears a little bit and talk about revenue streams, because I know at Splice, you had a pretty unique approach to what I mean, the business itself, you were enabling people, you are enabling people to purchase royalty free music and use it in their creations.

So I want to shift gears a little bit and talk about revenue streams, because I know at Splice, you had a pretty unique approach to what I mean, the business itself, you were enabling people, you are enabling people to purchase royalty free music and use it in their creations.

So I want to shift gears a little bit and talk about revenue streams, because I know at Splice, you had a pretty unique approach to what I mean, the business itself, you were enabling people, you are enabling people to purchase royalty free music and use it in their creations.

But tell us a little bit about how you structured the subscription model and how you did that in the best interest of your customers.