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Lauren Wood

๐Ÿ‘ค Speaker
2595 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

But tell us a little bit about how you structured the subscription model and how you did that in the best interest of your customers.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

But tell us a little bit about how you structured the subscription model and how you did that in the best interest of your customers.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah. I mean, and people trust the brand.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah. I mean, and people trust the brand.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah. I mean, and people trust the brand.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And it sounds like you really had the customer's best interest in mind with the ways that you were charging them. Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And it sounds like you really had the customer's best interest in mind with the ways that you were charging them. Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And it sounds like you really had the customer's best interest in mind with the ways that you were charging them. Yeah.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

I mean, I have a bone to pick for a lot of subscription-based models where you get locked into something and you can't leave or else there's a punishment for leaving or pausing. I have been a member of ClassPass for a long time and I think this has changed, but I don't know because I'm no longer a... customer because I couldn't pause. I would have to throw out all my credits in order to pause.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

I mean, I have a bone to pick for a lot of subscription-based models where you get locked into something and you can't leave or else there's a punishment for leaving or pausing. I have been a member of ClassPass for a long time and I think this has changed, but I don't know because I'm no longer a... customer because I couldn't pause. I would have to throw out all my credits in order to pause.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

I mean, I have a bone to pick for a lot of subscription-based models where you get locked into something and you can't leave or else there's a punishment for leaving or pausing. I have been a member of ClassPass for a long time and I think this has changed, but I don't know because I'm no longer a... customer because I couldn't pause. I would have to throw out all my credits in order to pause.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And I was going away for three months and I was like, well, I don't want that. And it took so much for me to, they eventually paused it, but I was like blacklisted. I never actually, like there was no prompt to renew. And I just didn't because I was kind of annoyed. And I'm like, that's such a missed opportunity.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And I was going away for three months and I was like, well, I don't want that. And it took so much for me to, they eventually paused it, but I was like blacklisted. I never actually, like there was no prompt to renew. And I just didn't because I was kind of annoyed. And I'm like, that's such a missed opportunity.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And I was going away for three months and I was like, well, I don't want that. And it took so much for me to, they eventually paused it, but I was like blacklisted. I never actually, like there was no prompt to renew. And I just didn't because I was kind of annoyed. And I'm like, that's such a missed opportunity.