Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
One in just like honing in on Apple's financials.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
The company was doing really well, but he took it into the trillion dollar range.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
And he's also perfected its kind of operations and supply chain.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
He went all in on making Apple a services and subscription business with things like the App Store, iCloud, Apple Pay, all of that.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
So this doesn't sound quite as sexy as, like, launching the iPhone, but in many ways, he's the person that shaped Apple into what it is today.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
And rumors about Tim Cook stepping down have been swirling for a really long time.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
Back in 2024, Wired's Stephen Levy asked him if retirement was on the horizon, and Cook responded like this.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
Okay, well, we're going to table that for another time.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
I think what's really interesting about this moment is Apple obviously is doing phenomenally as a company.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
Again, trillion dollars, et cetera, et cetera.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
However, it does feel like it has missed the boat in the AI era.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
And I think John Ternes' job will be in part to figure out what is Apple's place in the AI race.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
Yeah, it doesn't think it needs to.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
Its answer to this, I mean, Stephen Levy interviewed Ternus somewhat recently and asked, again, what are you going to do in the AI era?
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
And his response was very much, we have the iPhone.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
We think AI apps will exist in the App Store on iPhones, and that's going to be, in many ways, our answer.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
Not to say they're not going to try and embed AI in different ways, but I still think they think the primary computing platform is going to be Macs and iPhones, the devices that they create.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
I like that for Allbirds because those shoes are absolutely hideous.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
I sincerely hope you're wrong.
Uncanny Valley | WIRED
Appleās Next Chapter; SpaceX and Cursor Strike A Deal; Palantirās Controversial Manifesto
I'm really wanting an AI hardware device that could be like headphones that you could just speak to and you wouldn't have to look at a screen.