Lee James

speaker

392 appearances 3 recordings 1 series first heard Feb 2026 last heard 27 Jun

Lee James’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 2.

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Global News Podcast · Bonus: Are the World Cup's hydration breaks here to stay? · 27 Jun 2026 podcast

Yeah, we'll hear from some managers and players and their views on that in just a moment or two because, yeah, the big factor is what happens during the break.

Many broadcasters across the world, including Fox Sports in the United States, the host broadcaster, cut to commercials during these hydration break windows.

So I've been sold home improvement tools by David Beckham.

A popular brand of crisps also features Beckham.

Lionel Messi and the US actor Steve Carell getting random people involved

for a watch-along.

Messi is in a beer commercial with other football icons like Christian Pulisic, Alex Morgan and the Brazilian Ronaldo, playing a three-on-three in a hotel lobby.

Here in Canada, I noticed I was encouraged to place a bet, protect Ontario, set up a TV subscription and drink beers, all before Luminio Malva came on for Spain.

It's intense, isn't it?

Especially if you're not used to it, and obviously a lot of markets around the world are used to cutting to commercials, but that's what the experience of this World Cup is very different to previous World Cups.

Yeah, Omer, I think that's the big difference here, isn't it?

Hydration breaks, we can debate separately whether they are essential in all conditions here at this World Cup.

But the fact that commercials are being played takes you away from the stadiums, takes you away from the atmosphere.

Not all broadcasters are doing that.

Telemundo, the Spanish-language broadcaster, showing games in the US, has not switched to adverts.

That's not been the case in the United Kingdom as well, and the commercial broadcaster there who used the opportunity to discuss tactics, don't they, Omer?

But that's the thing, isn't it?

You're away from the stadium for a period of time.

Well, we was in a bar, Matt, in New York, and the owner admitted to me afterwards he'd been outside.

He came back in and wondered why his staff hadn't put the music on for half time, and then they had to tell him, no, it's the hydration break.

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