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Len Reo

๐Ÿ‘ค Speaker
127 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Actually, it goes back to 1993.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

93?

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

I was four years old, Len.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Holy cow.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

I know.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

We were connecting...

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

$5,000 PCs with netware, blue cables, and working with DOS software back in those days.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

So we are primarily value-added resellers.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

So our product, Ativo All-in-One, is the SAP Business One application as adapted for ease of implementation by our team.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

But previous to this, we had worked with other software developers.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

And over the years, some have risen and some have fallen or been gobbled up by a larger entity.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

But the SAP relationship is an extremely strong one.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

They even have a chief partner officer at the big table at SAP.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

So they're very committed to a channel sales methodology.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Well, we do have developers and programmers for the purpose of

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

personalizing the deployment to solve the unique workflow processes that are required.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

The package software comes with many tools that

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

allow it to be almost like a, it comes out of the box, you know, highly usable, but it's also like, you know, molding clay, we can also adapt it to unique requirements of our particular implementations.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Um, it is subscription software, so it does continue, um, um, from there forward, but it replaces the need to have to spend, um, to write a check for six figures to buy the license upfront.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Like the old model was some three, four or five years ago.