Len Reo
๐ค SpeakerAppearances Over Time
Podcast Appearances
Um, and you know, it shifted the lifetime value of the customer from that, just that first year where it was a large transaction.
to being a 10 year relationship.
And so how many customers are you serving today?
Well, many of them have been around a long time and purchased software through the old perpetual model as compared to the subscription model.
So we're just continuing to service them, providing technology assistance and technical support going forward.
So that whole group of
legacy customers is kind of on maintenance, if you want to consider it that way.
About 3.2 million.
And how are you getting the growth?
The growth is coming through some fairly aggressive marketing, such as email marketing, blogging.
Actually, referral marketing is very strong for us.
We work with a nationwide organization called Provisors of Accountants and Attorneys and Consultants.
And so referrals are a very important part of our growth.
We can definitely sell this enterprise one day.
It does have a lot of value because we're now switching that revenue model to monthly recurring revenue.
And we're working with SAP and other major developers with very standard tools such that it can be incorporated and rolled up into someone else's organization.
Or we could go the ESOP route, which might be a very strong consideration for us as well.
A lot of very talented people on this team.
We'll probably do 3.5, 3.6, I would think.
Okay, so a bit of a decline from last year.