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Len Reo

๐Ÿ‘ค Speaker
127 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Um, and you know, it shifted the lifetime value of the customer from that, just that first year where it was a large transaction.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

to being a 10 year relationship.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

And so how many customers are you serving today?

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Well, many of them have been around a long time and purchased software through the old perpetual model as compared to the subscription model.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

So we're just continuing to service them, providing technology assistance and technical support going forward.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

So that whole group of

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

legacy customers is kind of on maintenance, if you want to consider it that way.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

About 3.2 million.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

And how are you getting the growth?

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

The growth is coming through some fairly aggressive marketing, such as email marketing, blogging.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Actually, referral marketing is very strong for us.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

We work with a nationwide organization called Provisors of Accountants and Attorneys and Consultants.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

And so referrals are a very important part of our growth.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

We can definitely sell this enterprise one day.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

It does have a lot of value because we're now switching that revenue model to monthly recurring revenue.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

And we're working with SAP and other major developers with very standard tools such that it can be incorporated and rolled up into someone else's organization.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Or we could go the ESOP route, which might be a very strong consideration for us as well.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

A lot of very talented people on this team.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

We'll probably do 3.5, 3.6, I would think.

SaaS Interviews with CEOs, Startups, Founders
He Makes $4m Selling Other Peoples Software, Inside The Head of A Power Reseller

Okay, so a bit of a decline from last year.