Lenny Rachitsky

And in spite of everyone just like everyone innately just wants to build a consumer product, social app.

It's just like where everyone first goes.

Everybody fails.

Nothing works.

Why is it so hard?

What do you think people don't get?

That is so interesting.

It's something that I've been thinking a lot about, actually, this idea of distribution because of AI.

If you think about just where AI has come into the market, it started originally just like helping people autocomplete code.

There's something I've been talking a lot on this podcast.

So it's like, OK, autocomplete code.

OK, now it's writing all our code.

OK, now it's reviewing our code and now it's testing itself.

And now it's going to help us come up with ideas.

So it's like starting in the middle of the product development process and expanding out.

And I feel like it will be very good at coming up with great ideas and developing strategy.

Like it's going up the, I don't know, the funnel or the timeline of building a product.

And I feel like distribution is where it ends up being, what ends up being the new moat and the new biggest challenge because AI is not going to really help you there.

So it's really interesting that that's even more so true for consumer products.

Especially if they have distribution already feels like that's going to be like I'm just worried for startups, it's going to be very hard to get distribution just like it's there's so much launching every day, so much to pay attention to.