Lenny Rachitsky

See you in the next episode.

You guys have a billion monthly active users.

Why is it so freaking hard to build a durable, lasting social consumer product?

I feel like Snap has always been punching above its weight in terms of just how much new stuff comes out of your team.

Stories, AR glasses, swipe-based navigation.

Today, my guest is Evan Spiegel, CEO and co-founder of Snap.

Evan is one of the very few humans in the world who has successfully built and scaled a lasting consumer social app.

In the 15 years since Snapchat launched, there are essentially zero social consumer apps that have launched and stuck around.

Snapchat has over 1 billion monthly active users, is generating over $6 billion a year in revenue.

People post over 8 billion AR lens photos a day on Snapchat.

And over the years, Evan and his team have invented the concept of stories.

They had the first AR glasses product in the market.

They invented swipe-based navigation, the camera being primary.

And also back in the day, face swapping, making people look older, and so many of the things that are just copied throughout the entire industry.

If this is truly the golden age of consumer products, like many people say AI is going to enable, there's a lot that we can learn about how Evan and his team think and operate and are able to continue innovating.

This is a rare podcast interview with Evan, and we cover a lot of ground.

Before we get into it, don't forget to check out lenny'sproductpass.com for a year free of the hottest and most well-crafted AI products in the world, available exclusively to Lenny's newsletter subscribers.

With that, I bring you Evan Spiegel.

Evan, thank you so much for being here.

Welcome to the podcast.