Lenny Rachitsky

Thank you so much.

Thanks for having me.

I'm looking forward to it.

I want to start with just trying to understand and help people understand why is it so freaking hard to build a durable, lasting consumer product, and in particular, a social consumer product.

And just to give people this context, I don't think people realize this, but

Since you launched 15 years ago, there's basically TikTok, which is not really social.

It's more of like a media platform, I'd say.

And then maybe Threads, which I think is cheating because it just sits on top of Instagram.

Basically, nothing else has worked other than Snapchat 15 years ago.

And in spite of everyone just like everyone innately just wants to build a consumer product, social app.

It's just like where everyone first goes.

Everybody fails.

Nothing works.

Why is it so hard?

What do you think people don't get?

That is so interesting.

It's something that I've been thinking a lot about, actually, this idea of distribution because of AI.

If you think about just where AI has come into the market, it started originally just like helping people autocomplete code.

There's something I've been talking a lot on this podcast.

So it's like, OK, autocomplete code.