Leo Bassam

Yeah, but Nathan, when you buy into, let's say you invest into buying printers for your business.

Buying what?

like printers or computers or whatever tools for your business to start a business, then you're investing into these tools to help the business grow.

Yeah.

No, totally.

I am.

I mean, I pay for a lot of software, but it's all monthly.

I'm not paying anything for life because I have no idea what that CEO is going to go do.

I mean, you tomorrow could decide you want to keep traveling and stop developing the company and the company shuts down, but you still have basically, I mean, by the way, I've heard this happen many times with AppSumo, which is why I'm bringing it up.

Yeah, me too.

Me too.

And I actually received a lot of... Basically, a lot of people asked that same question when we launched the deal initially.

But I just came out doing videos, explained to them what we're doing, and it seems to work.

Yeah.

I mean, the reason I bring it up is because there's a lot of... So I just added...

There's a lot of founders like you that get blinded by the initial, hey, here's a hundred grand or 200 grand, right?

That an AppSumo can drive you.

But it actually really hurts your ability to build a long-term sustainable business because you then have to go hunt for more cashflow after you use up that cash.

Because very few of those people then convert over to like a monthly paid plan.

Now you, it sounds like have-