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Levi Morehouse

๐Ÿ‘ค Speaker
142 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Sure.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So we provide a solution to small business entrepreneurs, which actually automates their accounting and bookkeeping process.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

And along with that provides usable, relevant financial dashboards and information for the business to use to actually take action within their business.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

They can understand what the numbers are telling them and kind of use that to guide their gut for these small business entrepreneurs.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

we generate revenue it's a monthly recurring revenue model so they pay a fee for the service that's all encompassing there's no billing or hours or nickel and diming that goes with it they know what it is and that and they get their complete bookkeeping and accounting handled for that amount and give us a sense kind of of scale and size before we go back to kind of the first year in business in 2015 what was total revenue

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

$2.2 million.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Sure.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So I actually started in 2008.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Being entrepreneurial from an early age.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

No, it was probably the worst.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

And my initial customers were all construction companies.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

contractors going out of business.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So it was a very tough time to start a business, but, but needless we got started then and, and, and pushed on.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

But the need that I had seen was as working in small business and then also working at a CPA firm and a little large with larger organizations that small businesses were lacking in

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

useful financial information that was up to date accurate and at their fingertips and at the same time if they were to get that there was a lot of tools that could help them do that but it would require their time or them managing someone's time in order to have accurate books and records and ultimately usable financial data to help make business decisions so it was 2008 cloud solutions for small business were just getting pretty good

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

And I decided that it was something that could be tackled and I could take kind of my nerdy interest of accounting and kind of pair it with my enjoyment of working with small business entrepreneurs and try to build a scalable nationwide business, you know, to do that.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So I was 25 in 2008.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

No, I am now 34.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

34.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Yeah, no, I did.

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