Lewis Howes

I have a colleague at Harvard, a guy named Dan Gilbert.

You ever had Dan Gilbert on the show?

I haven't, but I know the name.

You know him, right?

He's the world's leading expert on boredom.

He's a visionary social psychologist.

He's the best in the business.

And he's done these experiments where you bring people into the lab, young people, like undergraduates, they do anything for 20 bucks, right?

And he makes them sit in a room where there's nothing on the walls, nothing to do, completely silent.

They have one choice besides sitting there quietly, whether they have a little key fob with a button on it.

If you touch the button, you self administer a painful electric shock.

I don't know how he got through this.

This through the internal review board, right?

Right.

That's all they can do because he wants to know whether they choose boredom or shocks, boredom or pain.

A quarter of the women shock themselves.

Wow.

Two thirds of the guys.

It's like, I can't take it anymore.

Give me something to do.