Lewis Howes

So this is the biggest mistake I think facing really, really smart people.

I think really, really smart people, and this is most of my students, they're like off the charts, smart, creative, brilliant.

They make the mistake of thinking if I have enough book smarts, if I have enough technology smarts, I don't need the people smarts.

Now, here's what research from Princeton University found out.

Okay, so this study completely changed my work and changed my life.

It was done by Dr. Susan Fisk in 2002, and since then they've been able to replicate it and build on it and build on it.

So this is very solid research.

which she found very highly charismatic people have to have the perfect blend of two traits.

And this is where it's really, this is why highly charismatic people are so unique.

This is why we love them so much.

To be highly charismatic, to be compelling, to be captivating, you must have a perfect blend of warmth and competence.

We talked about this the very, very first time we met.

But since then, so much more has come out about it.

Very, very smart people make the mistake of showing up as all competent.

They try to blow you away with their numbers and their facts and their stats and their data, but they're seen as cold.

They're seen as intimidating.

On the other side, you have people who are highly warm.

They have competence, but there's not a balance.

They show up as highly likable, highly friendly, but they're interrupted.

They're told that they're not being taken seriously.