Lewis Howes
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Appearances Over Time
Podcast Appearances
I'm going to be as professional and sterile as possible.
And so we've taken out cues from all these assets.
And then people have a really hard time trusting us.
They have a really hard time listening to us.
We wonder why people are slow to reply to our emails.
It's because we're not cuing enough.
We have to have hundreds of cues to answer those two questions.
Interesting.
Yes.
Okay.
So let's talk about trust first because it is chronological.
We have to trust someone to rely on them.
That's why starting with your competence doesn't always work.
So trust.
So the very first thing is a weird one.
It's a really weird one that I'm going to talk about first.
To be charismatic, you have to be competent and trustworthy.
So we want that perfect balance.
Okay, so let's look at this cover.
So really, really successful book covers, just like really successful LinkedIn profile pictures, very quickly signal both trust and competence.