Lewis Howes

Yes.

You're loving outwardly.

Constantly.

Notwithstanding anything that comes back.

Without expectation of return.

That's what we're built to do.

Serving.

I know.

It's the most rewarding feeling.

That's transcendence.

It is.

That's what people want.

That's what they need.

But Mother Nature and the current environment and the culture and the technology will force you away from that.

And that's why we need to live in a very purposive way.

We need to live in an entrepreneurial way where we're living the startup of our own lives, doing something that, you know, people are very, very, and very positively interested in a lot of content on the internet that urges them to do uncomfortable, hard things.

I mean, all the bro podcasts are out there like, grind it out harder, work harder.

And tons of dudes are like, yeah, give that to me.

I mean, it's interesting because Jordan Peterson, my friend Jordan Peterson, I mean, he's very, very successful giving hard advice, giving really hard advice.

And I understand why, because people have this sense that there's something bigger, there's something better.