Lewis Howes

That's what people want.

That's what they need.

But Mother Nature and the current environment and the culture and the technology will force you away from that.

And that's why we need to live in a very purposive way.

We need to live in an entrepreneurial way where we're living the startup of our own lives, doing something that, you know, people are very, very, and very positively interested in a lot of content on the internet that urges them to do uncomfortable, hard things.

I mean, all the bro podcasts are out there like, grind it out harder, work harder.

And tons of dudes are like, yeah, give that to me.

I mean, it's interesting because Jordan Peterson, my friend Jordan Peterson, I mean, he's very, very successful giving hard advice, giving really hard advice.

And I understand why, because people have this sense that there's something bigger, there's something better.

They're looking for meaning.

And so they're willing to walk towards something that's incredibly uncomfortable.

By the way, this is a second avenue toward meaning, is understanding suffering.

Is doing hard things, but understanding suffering.

Because when you understand the way that suffering actually works and you're no longer resisting it, you will find meaning.

Your brain will work right, is the bottom line.

And that's what a lot of people are grasping toward.

A lot of young people on the internet are grasping at this, this kind of thing.

And that's the kind of thing that we're talking about here.

that when you're doing something that's an uncomfortable thing, it's a morally uncomfortable thing, it's an emotionally uncomfortable thing, it's a spiritually uncomfortable thing, or yeah, it's a cold plunge, or whatever.

You're doing this thing, so you're exploring the space, you're transcending yourself, you're exploring the space of actually non-resistance towards suffering.