Lex P

It did, yeah.

Because rebranding is very hard.

It is.

And you did it seamlessly.

Because we've seen a lot of artists try to... As simple as it sounds, changing your name is a big deal.

Yeah, I think branding, well, I have this business mindset.

So in business, they rebrand themselves.

Even if they don't change their name, they may change the logo.

They may do something just different.

So every three to five years, if you look at Sprite or Coke or McDonald's or whatever, you know what I'm saying, they still might have the same brand.

but it just change up.

So I've been doing that, you know, for the longest with Titty Boy, 2 Chainz, you know, all my name switches.

I actually have a new logo that I just worked on.

I'm about to present a new logo.

You just got to keep it fresh and innovative.

For me, I act like if I'm a fan of me, like what would make me, you know, excited and what am I tired of and what am I bored at or whatever.

So I just try to keep that going and stay creative.

So I wanted to talk about you transitioning into rapping because a lot of people might not know that you used to play D1 basketball at one point.

So how did you decide that you were going to start rapping?

Or when did you realize that you had the gifts of rapping?