Liam Donovan

under the light of day six years later, it looks and sounds like a dispatch from another planet.

And I think seeing where they were on Harris, seeing where they were on Biden, trying to tie them back to, you know, places where there's already been a verdict rendered.

But

I mean, it's just like good old fashioned opposition research, good old fashioned message and ad making.

And going back to that point about attention, like finding ways for this to break through and to almost mumify them and otherize them, like going back to Blake Masters being a weirdo, like figure you got to figure that out and crack that because.

some people maybe they'll grok it just because it's so obvious, but like you need to, you need to paint a picture that's compelling.

I mean, I don't know, maybe Spencer Pratt's the future.

I don't know.

Maybe we're going to get some, some good AI video content.

Um, but I think, uh, that that's the sort of thing that needs to break through in this kind of attention economy.

So that's our final question.

What are three books you'd recommend to the audience?

Three books to your audience.

I'm thinking of one that probably hasn't been read by most of your audience, but I think, um,

Should be Matt Cotton.

And he wrote a history of the right called the right.

He's been he's been here for the show.

Well, he didn't recommend his own book.

But I really think it did the best job that I've seen of reminding us that that not only did history not start in 2016.

It didn't start in 1980 either.