Lily James Olds

Like you're understanding the game board and where to put the next move.

And so I'd love to hear you talk a little bit deeper too about those different revenue streams that you've talked about.

Of course.

And kind of how you've looked at that game board and said, hey, here's how we're going to utilize this towards the end result that we want.

for our users and clients?

I don't know if any of those people exist, actually.

Yeah.

I want to get a little bit in the weeds because I feel like this has been so fascinating to me from our conversations about that bureaucracy and specifically some of those revenue streams as it relates to food as medicine programs, how that relates to hospitals.

I'd love to kind of hear just the like in the nitty gritty, in the weeds of it so that those of us who aren't familiar with these models can start to see that strategic thinking that you've worked your way towards for so long now.

So when you say it's that, you said $26 billion industry, right?

Right.

The food is medicine.

Can you define for those of us just what that encapsulates?

Do you mean how much people want to be buying healthy food to live longer lives like that market?

Is that what's embedded in that?

So that the prescriptions are written by the doctors saying that their patients need a certain kind of food to live healthy, to recover from illness, etc.

So that's what's encapsulated in that $26 billion industry.

Yes.

Fascinating.

Yeah, that's so fascinating and so strategic.