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Lionel Roux

๐Ÿ‘ค Speaker
149 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

About eight years ago.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

Yeah, it took a while to take off, honestly.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

We did a lot of test and try.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

The product was not mature.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

Actually, the product itself is quite ambitious because the initial vision was to build a platform that includes all the most essential teamwork services.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

That includes instant communication, document sharing with a drive that works just like Dropbox.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

plus task management, plus calendaring, plus video conferencing and screen sharing.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

So that's quite a product, honestly.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

And I entered this business without much IT experience, but with a lot of ambition and drive.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

And it took us a while to build the platform.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

Um, we have about 42,000, uh, companies using our product.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

Okay.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

Um, it's because we're targeting, we are trying to target the most, um, the, the people that we have the most chance to convert.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

Um,

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

We we also target some, you know, we we target specific decision makers.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

So we're trying to take care of who we target.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

That's how we just try and break that down.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

We also do some profiling on the type of people we're targeting.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

Like for example, age is one factor.

SaaS Interviews with CEOs, Startups, Founders
1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR

The fact that the company is set up with several sites.