Lionel Roux

And, uh, we sort of built in, um, credibility, a brand.

That sort of makes us stand out in France.

That's kind of helped the recruitment of new customers.

Uh, that's, that's a very tough question.

And I'm going to have a boring answer.

Um, we don't know actually yet.

No, no, we measure it.

We spend some, you know, a pretty significant amount on, you know, AdWords, Facebook and all these things.

But the return on investment is kind of mediocre.

Yeah, it's about 12-month payback, yeah.

It's hard to, I don't, in France, we're not in a very mature market.

There are a lot of testers, you know, people just curious about,

And probably we have a product that can be sometimes too ambitious compared to the maturity of our leads.

So the...

So they check us out, they start a trial period and they drop it.

Which sort of deteriorates the return on investment.

Right now we are burning, I mean, we run rate is about 130,000 euros, which would be 140, 150.

Per month.

Um, let's see.

It's, uh, there are 17 users per account.