Lisa Berger
Appearances
Planet Money
How to start a bank
Meltdown, right? Lisa Berger again. I was in Sarasota, Florida in my mom's condo. I do remember, I think it was, I saw it as a banner on the TV.
Planet Money
How to start a bank
We would go and present, and the hour-long presentation was followed by an hour of questions. Not a problem. My pleasure to answer them. At the end of that hour, they might say, OK, this sounds interesting. I am going to go talk it over with my husband or I am going to go talk to my financial advisor. So it was a much longer, more drawn out process than we imagined it would be.
Planet Money
How to start a bank
I mean, why does anybody start a business, right? So obviously, there's one obvious answer, which is to make some money.
Planet Money
How to start a bank
I introduce myself usually as a born and bred Buckeye from Columbus, Ohio.
Planet Money
How to start a bank
I loved being in charge. I mean, it sounds very cliche, in charge of my own destiny, right? So I guess I'm a control freak is what I'm trying to say. Yeah.
Planet Money
How to start a bank
I wanted my next project to be my legacy project, if you would. I mean, that sounds pretty grandiose, but, you know, I wanted it to have meaning.
Planet Money
How to start a bank
So I thought, wow, this is now interesting to me. Lisa's like a girl's girl.
Planet Money
How to start a bank
They were very, I mean, it's a very particular process. And again, somewhat boring. I mean, not the part that I enjoy.