Lisa Earle McLeod
speaker
525 appearances
1 recordings
1 series
first heard Jul 2026
last heard 15 Jul
Lisa Earle McLeod’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
So these can just be bullets that you're jotting down.
And you asked about how you create your NSP, which we call your noble sales purpose, which is your reason for being, which is the true north for you and everyone else in your practice.
out of the paragraph that you just wrote and the bullet points that you just wrote.
And a lot of times people think they need to have some big, you know, perfect saying like, Nike, just do it.
And it's that pithy.
And you don't.
So I'll give you two examples.
you can have a four-sentence paragraph.
As long as everybody knows it, everybody understands it, and we can all more or less say what it means.
You can have a four-sentence paragraph.
Or you can have a statement that's not very sexy, like we dealt with this IT company, and they said, we help make small businesses more successful.
That's it.
Like, it doesn't roll off the tongue.
I'm not going to put it on a bumper sticker.
But if every single person in that company says,
When they meet with a potential customer, if every single person has the same true north, we're here to make small businesses more successful, then we're all aligned.
So it doesn't have to be perfect.
You don't need an ad agency or anything like that.
You can have a couple of sentences that we all know this is why we're here, what we do, or you can distill it down into one super practical thing.
And there's examples in the book.
Showing 421–440 of 525 · page 22 of 27
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