Lisa Hopkins
speaker
67 appearances
3 recordings
1 series
first heard May 2026
last heard yesterday
Lisa Hopkins’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Sep 2026 with 2.
Appearances
Uh no, they won't eat eat uh everyone else's lunch, but that coordinated approach is really required.
We haven't had one before and I think there's been uh a lot of opportunities that we've missed out on because we haven't been
Well, we do uh it's a more national approach, uh, sitting within the business event sector and in the major event sector.
It it's it's a uh it's a longer lead time.
That's the most important thing.
So we're not talking about something that's gonna happen within the next six to twelve months.
It can take a couple of years.
And uh we really also are on a heavily competitive uh environment globally.
And so I think what this is going to do, it's actually going to put us on a much better uh footing against some of those competitors who are doing exactly this.
They are getting more joined up, they are leveraging major events and business events together and they're being very successful at doing it.
No, I did not actually.
No, no.
Look, um, we're seeing that um uh people are prepared to travel, uh, for what the things that they really enjoy.
I mean, you know, Mike, you're an F one fan, if look how many Kiwis are travelling across the world to to F one.
Conferences are are a big uh draw card.
Collectively between major events and business events, uh we attracted about two billion dollars in in economic contribution in in uh two thousand and twenty five.
So there's th and there's a lot more.
That's just uh tip of the iceberg.
There's a lot more to come.
So this is actually a really exciting approach.
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