Loni Stark

I would say that the SEO data that is important is also for the AI agents.

So when you typed in that search that you are doing for sort of information, what you will have noticed is that that AI went out there and did searches.

right?

So one of the biggest users, funny enough, of search engines is actually AI agents.

So that SEO is still important from that perspective.

And with Adobe brand visibility, we bring in those signals that make sense for this AI search as well.

I think a couple of ways.

One is just as when things moved into the dot-com era and people had to have a reason to go to physical spaces.

I think that the experience that we as humans have with digital experiences, they're going to get richer.

Brands are going to have to increase the reasons you would visit directly.

They will also need to engage more

with you as a customer and get to know you better.

So that's one way.

I think the other is that while we talk a lot about conversational, I think the website will become a conversation.

So it's going to become much more multimodal and visual.

So instead of just a conversation with you, it's going to show you in the conversation imagery and videos and other ways of really engaging with you.

So that conversation is going to also get richer.

Third, and I think what people don't recognize yet and what businesses need to think about is the scale of that is going to increase.

I give this example that before the Internet, we would go into a store.

Let's say you and I, we were looking for black pants online.