Lori Cole

The panic on Mondays at 12 o'clock was sort of insane. So when you talk about the cult creation, yeah, I wanted to take who I wanted to take. I wasn't taking just any Saturday 9.30 class. I was addicted to Lori. I was addicted to Stacey. I was addicted to Janet. And I think the instructors that can cultivate that, it's pretty genius when you think about it.

I mean, again, it's their own business too, right? It is their own business. They are the celebrity. They're managing their own business. path and some of them do it really well and some of them don't. So the ones that have done it really well are selling classes out. They're still on the schedule. They're still making it happen. I'm sure it's exhausting.

And I know a lot of people who said, oh, I, Lori Cole, she's, she's mean. No, she's not mean. She's trying to make you the best rider you can be. My husband used to take her and get tortured. And like, he'd be like, I just love when she tortures me, right? Because she's teaching you how to become a better rider.