Lou Wang

Um, so yeah, that's a good question.

You asked about churn on a dollar basis.

Cause that's how exactly how we measure it because of the way we do accounts, both, you know, existing accounts plus new accounts.

Um, it's really hard to track churn in two dimensions.

So we do it on a dollar basis.

We're about 3% net churn under a 3% net churn on a monthly basis.

And,

Growth on top of that is... Hold on, hold on.

Sorry.

It's gross churn.

And then net growth on top of the churn is going to be anywhere from 4% to 7%.

So we're looking at a gross growth of somewhere between 7% and 10% monthly.

Yep, exactly.

I don't have those numbers off the top of my head.

We are focusing heavily on ad spend in those platforms because those platforms both have an organic component to it as well as an ad spend component.

We're spending a significant amount of ad spend there.

We're doing channels like Quora as well.

We're seeing some pretty interesting dynamics on Quora, especially with promoted questions.

We're doing things like Facebook.

We're also doing things like Google, which are pretty traditional.