Louise Aronson

speaker
1,082 appearances 4 recordings 1 series first heard May 2019 last heard Jul 2024

Louise Aronson’s voice in public audio — every appearance, attributed to the second.

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Appearances

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First you've got to get the people's attention.
Um, because you know, they'll only keep reading if they start reading and you know, in the world where we swipe so easily.
Um, what's gonna be your hook?
Is it something counterintuitive?
Is it something funny?
Is it a great story?
Is it a fact?
Um, because I think s we can really use science to advantage.
Um
And and people cue to different sorts of information.
Um
So so hook them in, don't give them too much, don't tell them about your whole career and and know what you want from them.
That's another thing.
Do you just want to raise awareness?
Do you want them to contact their legislator?
Do you want them to vote differently?
Do you want them to take better care of their health?
Like what is it you want?
Because the more clear it is, um, the more likely you are to produce the outcome you are hoping for.
I think for op eds, the op ed project dot org is great.
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