Louise Bedford
speaker
1,768 appearances
12 recordings
1 series
first heard May 2026
last heard 10 Aug
Louise Bedford’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jun 2026 with 5.
Appearances
Let's start with the basics.
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An ETF stands for Exchange Traded Fund.
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Think of it like a basket and inside that basket are lots of different shares, sometimes hundreds, and they've been grouped together for a reason.
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The ETF might track the top 200 Australian companies or focus on gold mining stocks or even follow a particular theme like technology or clean energy.
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The great thing about an ETF is that you don't have to pick individual companies.
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You're instantly diversified.
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And diversification means that you're spreading your risk.
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Instead of betting on one horse, you're betting on the whole race, right?
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Now, shares are different.
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When you buy a share, you're buying part ownership in a single company.
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So if you own BHP shares, you literally own a slice of BHP.
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And that means if that company doesn't do well, then you're not going to do well.
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But if the company does do well, you're going to benefit directly.
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So you feel the pain, but you feel the pleasure as well.
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So here's the picture.
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ATS are like buying a pre-packaged ham puff full of goodies and shares are like choosing one single piece of fruit.
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Both have their place.
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It just depends on what you want.
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So why do beginners struggle with this choice when it relates to shares versus ETFs?
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See, here's a challenge I see all of the time.
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Showing 1301–1320 of 1,768 · page 66 of 89
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