Luca Ferrari

You don't know the world enough to actually determine what the ideal location will be.

If you even think about it, because typically, how many times have you heard of founders doing a location study?

Where should I start my company?

It tends to be momentum.

I happen to study here.

I know people are there.

I should probably just do it.

And so a lot of talented Europeans, many of the most talented Europeans who have an entrepreneurial streak, I think they just default to building in the US, which has been fantastic for the US, of course.

But there is a gap, I think.

And if we had more virtuous examples of people...

who have built incredible businesses, again, with a seed in Europe.

I think more people would not default to that and think, oh, I could actually build such a business from France or Portugal or Italy.

It's difficult when you talk about the sense of purpose, what inspires you.

I think we can try to rationalize it, but there's something that comes from the gut.

We just felt that there was a mission there that was worth pursuing and that turned on our drive, our passion.

And ultimately, we figured we love to build a business because we love learning, we love challenge.

And I think the business arena is arguably the most competitive

field in which you can test yourself, of any field, even more than sports, academia.

So we liked it to start with.

Whether we fail in Italy, Denmark, Canada, the US, nobody cares.