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Lucian

๐Ÿ‘ค Speaker
223 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

It's like 100 bucks for a software that will track commissions and that's it.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

The only thing you have to do is to provide them competing offer and the product that they will be proud of reviewing.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

And then we have the integrations that will have the high impact on your revenue.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

But they will require a lot of work in terms of technical marketing and stuff.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

So it's really good idea to evaluate before you really get into any integration.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

And then I will show you the speedrun.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

So how we integrated the best integration we had so far within 28 hours.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

So affiliates.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

They are willing to earn money through their audience, so you need a compelling offer for them.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

We started with paying 30% recurring commission.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

It seems like a lot, isn't it?

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

Like from every $100 subscription, we are paying $30 every month.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

But...

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

If you consider that not everyone is really following the affiliate links, you got a lot of press, you got a lot of reviews, but not every single person is using the affiliate link.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

So you can consider impact of affiliate marketing two times bigger than the cost it looks like.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

So in fact, it's 15% to 20% of revenue.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

So the commission gets basically lower.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

And this is how we scaled up the program.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

Compiling offer, quality product, and as you can see right now, 3,000 affiliate marketers.

SaaS Interviews with CEOs, Startups, Founders
Partnerships helped us scale to $10m+. Here's what we learned.

So we partner with 3,000 affiliate marketers.