Lucian

A single half-time person is managing this whole process.

So it's really a good ROI in here.

I will show you on the chart how much money it makes.

But what about the integrations, as the integrations have way bigger impact?

So when the founders meet, you get this first impression of, let's do it.

We've got this excitement at the very beginning.

But it quickly changes into more and more friction that hurts it.

So then the techie meets with the other guy.

And they're like, OK, how are we going to do it?

Are we going to create spaghetti in the code but get it delivered quickly?

Or we will do it the right way but we will be late to the market.

So the first friction shows up.

Then we got this moment of product managers or like even yourself, you are like,

I had the plans, but now the plans have changed.

And it's always like you've got this new shiny object, and you feel like, OK, let's dump everything and start pursuing this new goal.

So another friction with your previous plans shows up.

And then on top of that, you've got some billing issues.

all the money should go through our company.

And you are like, okay, it's not the best solution, but maybe I can take it.

And on top of that, you get the terms from potentially way bigger company that can force you to do something.