Lucian
๐ค SpeakerAppearances Over Time
Podcast Appearances
It will work.
If you are both agile, kind of YOLO development, that's also fine.
But if there is a difference in any of these areas, you will be frustrated like crazy.
And when it comes to the product, we've got two areas of evaluation of the product.
First is the synergy.
So if these products are within the same process, so for example, you've got email marketing process.
And one part is to create the email, and the other part is to send the email.
And if one company supports
Creation of the email and the other company supports sending of the emails.
We've got the perfect synergy and you can go for For that potential partnership and the other area is the cost the cost is not only about the dev team But it's it is also about marketing It's about the support and you have to really check whether there won't be too much hustle in creating landing pages in creating instructions for the support and so on and
just so you are secured and your current customers are not hurt with this integration.
And the pricing.
Pricing is also really important, and it can turn down the whole integration.
Even though it was a perfect fit, the pricing itself can turn it down.
And the most important part of this is the type of the billing model.
Like if they are
one-time subscription, lifetime deal, whatever, and you are SaaS, their customers are not ready for paying monthly.
If you are $100 and the company starts at $20,
their customers are not prepared to spend $100 every month on a SaaS product.
And even though there is a big match in all of the other questions, this itself can ruin your partnership.