Lucian

And I got the direct example of that behavior.

So let's jump to the results, because results is something that can prove I'm talking real deal or not.

I've got a few examples of the failures.

I've got some key aspects of why it worked and got some revenue numbers.

The first one, the first failure, I think it is also the first integration we ever did.

It's a writer access, is a company that produces content and we are SEO tool that optimizes the content.

But it turned out that their founders were really talking great.

They were like

Speakers.

They convinced us it would be a good idea and we went for it without testing.

It turned out that their audience is not willing to buy a server.

That simple.

Another one, SEMrush.

Huge company.

Maybe you've heard.

Actually, SEMrush is one of the sponsors of this conference that's open, I think.

So SEMrush is a huge, huge company.

And we didn't have aligned goals.

They wanted to integrate another SEO tool while we wanted to make this integration really meaningful for our users.

And they were like, OK, just check another integration.