Lucy Hoff

But at the same time, she is a gatekeeper, but also she needs the right people there.

It's all about optics.

It's about having... Optics is about securing financial backing.

And Jeff Bezos is kind of at the back of that.

And wealthy people have always...

had their sort of playthings, there's kind of a Gatsby element to it, right?

So if you think of a culture institution, it's always got slightly murky benefactors.

And we know that from sort of the Sackler involvement in lots of museums.

Exactly.

And, you know, in many ways, he's just another kind of version of that.

The function of the gala itself, you know, it's a grotesque pageant.

But this kind of this very sort of nefarious sort of race pipeline between the benefactors and the museum is not sort of unique to fashion.

It's sort of a sort of striking representation of the way that rich people co-ops arts and sport and culture.

And at the moment, the big tech has the money.

Now, you know, this earlier this year, Mark Zuckerberg was on the front row at the Prada exhibition.

No, no, no.

And in some ways, I mean, the thing about Jeff Bezos is that he's definitely not known for his style.

And I would say Lauren Sanchez is not particularly known for her style either.

But she has a great interest in it.

There has been an idea that perhaps Jeff Bezos is trying to kind of bring Lauren into the fashion world to kind of give us sort of a bit of kind of, I don't know, cultural cachet in that sense.